5 Reasons Bloggers Need CRM Software

A person writing an article on a laptop about reasons why bloggers need CRM software.

Working as a blogger is a beautiful job. You get to create content, connect with your readers, and bring them value. Today, blogging is one of the most popular online jobs available.

People like blogs because they are huge information sources and are also engaging and entertaining. The popularity of blogs is high, and they grow in numbers every month. However, because there are so many blogs out there, bloggers are always looking for new ways to stand out from the competition.

Since blogging is about delivering value and connecting to your readers, we want to show you a valuable strategy that will help you achieve this goal. All you need is customer relationship management software.

Even though this app does not seem to relate to blogging, it has more uses than you think. Here are five reasons why bloggers need to add CRM software to their budget along with costs of website operations.

1. Improved customer data management

You cannot run a blog without readers. The entire idea of blogging is to find out what people want and give them free information on how to do it. If you are an expert in a specific area, all you need to do is to define your targeted audience and understand what they want.

This is where CRM really shines. As a customer data platform, it allows you to collect information, create customer profiles, and efficiently manage customer data. However, because blogging works a bit differently, you cannot create a profile for every reader.

Instead, you can create categories depending on the content you create and manage category-driven data. Retain the readers through the CRM If you start using CRM to manage customer data, it will be easier to create valuable content.

As a result, you will better engage with your readers and capture their attention for a longer period of time. Because there are so many blogs out there, readers often look for new sources of information.

If the quality of your articles goes down, they will start reading other content. But, if you successfully implement CRM and use it to keep customer data up-to-date, it will be easier the continuously create quality content.

2. You can sell products more easily

If there is one thing at which CRM excels, it is the ability to capture leads, keep track of opportunities, and grow your sales. One of the benefits of running a blog is that you can advertise your products and sell them to the readers through your articles.

This is a common strategy for making money online. By implementing CRM, you will gain full control of your sales process and efficiently monetize your blog.

3. CRM software allows you to grow your brand

Running a blog is one thing, but creating a successful business out of it is a whole other story. Because there are so many blogs out there, you really need to think about the best way to stand out in the crowd.

You have to be more than just a blogger. You have to become a memorable brand, this is especially true in the competitive land of SaaS providers. And the best way to do it is to apply a professional approach to blogging.

To efficiently turn your passion into a business, you need softer like CRM. Furthermore, you can also improve SEO through CRM. This is a necessary step in building a brand online.

4. Easily share information with other writers

If you have a network of writers writing for your blog, you need to think about the best way to share reader information with all of them. If they all do independent reader research, the data will not be in sync.

However, if you decide to use CRM, you will own a single database, and every writer will have access to the same information. This will improve team communication and help all of the writers to be consistent with the quality of their work.

5. Create automated workflows

While running a blog, you can also run additional projects in the background. For example, starting a newsletter. This can turn out to be a manual process unless you use software to automate it.

Because CRM is a customer data platform, it will keep your readers' contact information. You can use it to build an email list and automate your newsletter campaign. Furthermore, if you have various daily tasks split between your teams, you can easily automate workflows for those tasks.

This is also applicable if you are a solo blogger. If you are doing everything on your own, automating daily tasks will save you a lot of time. You will be able to focus more on the writing and not doing side tasks.

Reporting and analytics

Why would a blogger need to think about reporting and analytics? Those two areas do not seem to be connected with anything a blogger does. However, they are essential to any business.

As a blogger, you want to find a way to measure the success of your blog. You need to know how many readers you have, what articles they read, how engaged they are, what links they click, who talks about your blog and where, and so on.

According to AZ Citation Services, CRM is a fantastic tool that offers phenomenal reporting and analytics tools. Be in control of your blogging business by understanding the raw data.

Bloggers need CRM software to bring their blogging business to the next level

As you can see, to improve the blogging business, you need to work on more than just improving the quality of your content. You need to:

  • Improve customer data management
  • Find ways to retain readers
  • Grow sales through blogging
  • Turn your blog into a brand
  • Improve communication with other writers
  • Automate technical parts of the blogging business

Bloggers need CRM software because the future of every business lies in understanding customers and improving customer communication. With that in mind, consider investing in a CRM platform that will help you to automate the technical part of the blogging business, so you can focus on what you do best - create valuable content for your readers!

Matt Irving is the CEO of Super Easy Tech, LLC.
Matt is the CEO of Super Easy Tech and creator of Super Easy CRM and Make It Super Easy. He is a passionate software engineer, tech blogger, and gamer. Feel free to connect on any of the platforms listed below.

Posted by: Matt Irving on 12/12/2022