Click Through Rate Calculator: How well is your SEO campaign going?

click through rate formula

Your website's click through rate is one of many vital metrics that give you insight into how well your marketing campaign is doing. To make the math a little easier for you, I put together this super simple, easily bookmarked CTR calculator.

Simply fill in the number of impressions your ads got, along with the clicks. From there, my robots will provide you with a CTR, whether it's within the average range, and a helpful tip to increase click through rates.

What is a Good Click Through Rate (CTR)?

A good CTR is usually between 2% and 5%. This can change a lot depending on what business you're in.

How to Calculate Click Through Rate (CTR)

Calculating CTR is simple. You just need to divide the number of clicks your ad receives by the number of times your ad is shown (impressions).

Then, multiply the result by 100 to get a percentage. This percentage is your CTR, showing how often people who see your ad end up clicking it.

How Can I Increase My CTR?

To get more clicks, make sure your ads speak directly to what people want. Use clear and interesting headlines to grab their attention.

Don't try to be too trendy or cliche, as most of your potential customers can easily spot inauthenticity. Above all, try to leave a lasting impression about your brand and the problem you can help your clients solve.

Here are some specific actions you can take:

  • Test different ad designs to see which one performs the best.
  • Use high-quality images or videos to make your ad stand out.
  • Target your ads carefully to reach the right audience.
  • Include a clear call-to-action (CTA) that tells people exactly what to do next.
  • Optimize your landing pages to ensure they match your ad's promise.
  • Use ad extensions to provide additional information and increase your ad's visibility.
  • Regularly review your ad performance data to spot trends and make improvements.

Remember, improving your CTR is an ongoing process. Keep testing and optimizing to find what works best for your audience.

Matt Irving is the CEO of Super Easy Tech, LLC.
Matt is the CEO of Super Easy Tech and creator of Super Easy CRM. He is a passionate software engineer, tech blogger, and gamer. Feel free to connect on any of the platforms listed below.

Posted by: Matt Irving on 3/04/2024