At the time of writing, I have been blogging for my businesses for about 4 years consistently. Each week I put out at least 4 pieces of content (name generators, free business tools, and articles).
So, naturally, after a while, I struggle to come up with fun topics that people are looking for. That last part is important only if you want to use your blog to generate income or attract new visitors.
If money or potential leads are not an objective of yours, feel free to write about whatever you like. But, those looking to turn a profit need to do proper keyword research before you write a single word.
I use SEM Rush for keyword research but for those just starting out, the monthly subscription fee can be a bit steep at $120 per month. A feature, albeit less feature-rich alternative is Google's Keyword Planner.
This service was originally designed for advertisers but also serves as a great tool for those looking for worthwhile topics. Here is a little demo of how the tool works.
For a free tool, it provides some very helpful information. You get an estimate of the number of searches you the keyword gets per month along with the amount of competition you can expect.
When your blog is new and has little traffic and lower domain authority, go for the low-hanging fruit. Choose keywords that are low in competition and high in click volume.
This will take some research but is well worth it when you find the right family of keywords. Be sure to keep track of keywords, blog topics, and their performance in your CRM.
This information will be invaluable to you as you continue to produce content for your niche. To help you get started, here are some beginner friendly blog post ideas.
#5 A Review Of Your Hosting Service - Whether you hate it or love it, write a review about the hosting service for your blog. One of the first purchases people make when starting out in blogging is a hosting plan.
GoDaddy, Bluehost, and others have flooded the market but there are some lesser-known vendors with great service.
I use PythonAnywhere for 3 of my sites and plan on exclusively using them for my next projects. By writing about new, lesser-known vendors you help your readers make more informed choices and can possibly get a sponsorship from the company you are writing about.
#6 How You Stay Productive - Giving a personal review of the products you use every day is a great way to connect with readers on a deeper level. Let the audience know what you love about the products as well as what annoys you.
If possible, throw in a short video demo of the product. This is a great move for two reasons, #1 people love videos and #2 Google and Bing typically rank articles with video content high.
#7 Foods that give you energy - Again, another way to connect with your audience is to let them know more about you. Even if your niche is not about food, every professional or hobbyist eats!
You don't need to build a cookbook but knowing what drinks or food gets you through a workout or writing a long article can help someone find the nutritional balance they are looking for.
If you're still stuck, why not let fate decide with some random blog post ideas? Even if the ideas are not in your niche, they can help to get those creative juices flowing.
No matter what topic you choose, just be sure that there is someone out there searching for it if you want to turn a profit. This doesn't mean that you should only write about trending topics or consider keywords that show up on Google's Keyword Planner or SEM Rush.
A topic can still be very popular and not show up in either place due to the fact that the crawlers take time to compile data. This is especially true with news events like newly released games or significant world events.
As a beginner its important to learn to rely on your own instinct and industry knowledge as much as you rely on on data.
Posted by: Matt Irving on 3/13/2023
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