Creating a name that is easily recognizable, unique, and catchy, is vital to the success of your product. The name should be short enough to say in one breath but memorable enough that people will want to refer it to others. Coming up with a name can be almost as hard as creating the product in the first place!
Our name generator below will give you some ideas for your names for your next product. After you have decided on a name, get to work on letting world know about your awesome new product!
Now that you have a product name, its time to market it. There are a variety of ways to do so, and most are quite expensive. However, social media posts and SEO can be relatively inexpensive if you are doing it yourself. Start by finding a few relevant hashtags on Twitter to focus on at first.
Once you have honed in on our audience, start publishing content.
Blogs are essential for SEO and product visibility, especially if you don't have a huge budget for Google or Facebook ads. Now, there are many "experts" out there that try and tell you blogs must be X amount of words to rank well. Take advice like this with a grain of salt.
In my experience, the shorter content I've created does much better than my long-form work. Google seems to value two things above content length. These two things are the uniqueness of your content and the frequency in which you add new content.
I was struggling to get Google to index many of the pages when they were posted for one of my sites. This particular site was one that I did not post frequently on (roughly about once or twice a month). I decided to commit to writing at least twice per week and about a month later Google was indexing and ranking my pages within a day or two of posting.
Try to find out what works for you through trial and error. There is really no one-size-fits-all approach to product marketing in the digital space. Document your successes as well as your failures and your products will do much better in the long run.
If your product was created for businesses, you should run more ads on places that business owners frequent. For example, a company that sells toner would be better advertising on LinkedIn than Facebook. This is due to the mindset of the users of each social media platform.
LinkedIn users are probably there to do business related things, like network. Whereas Facebook users may be there to look at photos of relatives, talk to old friends, or purchase something from the marketplace.
Trial and error are really the best teachers when it comes to SEO and digital marketing. It is important to learn the basics and bit about how the internet works (servers, HTML, networks, search engines, indexing, etc.) but real world experience is what makes people successful.
Posted by: Matt Irving on 7/3/2022